Goga Ashkenazi has been at the helm of Vionnet since the middle of last year. She had no formal design training before she presented her first ready-to-wear collection for Spring 2013. But lack of experience has done nothing to dampen her ambition.
Maybe she's feeling emboldened by the red-carpet coup she landed at Cannes; Carey Mulligan wore the black and white finale number from the Fall Vionnet collection to the Inside Llewyn Davis premiere. Today, Ashkenazi presented what she's calling a new demi-couture collection for the label. "We figured out how to make the dresses more affordable but use the same couture techniques," she said. Through eliminating "the endless fittings" and selling by size with a single fitting at the end, Goga and co. have shaved one of the zeros off the end of current couture prices; the pieces will go from $10,000 to $30,000, rather than the hundreds of thousands of dollars that true made-to-measure creations can sell for at other houses.
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